90% of consumers read online reviews before visiting a business and 88% of consumers trust an online review as much as they would a personal recommendation (source).
With patients having a choice between multiple local pharmacies, the power that Google Reviews have on your business should not be overlooked.
Here’s how you can get started:
This will allow you to act on and respond to patients’ valuable feedback as soon as reviews start rolling in. Here’s a step-by-step video tutorial on how to set this up (skip to 3:13).
Now that you’ve claimed your business on Google, let’s learn how to get more reviews…
Here’s the how-to:
First, go to your Google My Business account, click the Home tab, and find the “Get your first review” (a.k.a. “Get more reviews”) card.
Click “Share review form” and copy the link to your clipboard.
Copy the link.
Consider using a link shortener (e.g. bitly.com) to shorten and customize your review link.
If you have a web developer, make sure to pass along the link you just generated and place an easy-to-find clickable button on your website so patients can go straight to your review page!
After your patient received their flu shot, or had a pleasant experience at your pharmacy, ask your patients to leave a review on your Google business page! Most people love to support small businesses, and if you ask nicely, they’re often happy to leave you a positive review.
MedEssist is an all-in-one clinical and business platform for community pharmacies. Here’s a few ways we can help you get more google reviews:
After a great interaction, ask your patients if you can send them a one-time text/email with the link to your Google Review page! To do this, go to your MedEssist dashboard, click the Yellow Arrow at the top right corner and proceed to send you text.
Use the Poster Generator feature to quickly generate our QR-code enabled poster with your previously generated Google Review link so patients can scan with their phone and leave a review in seconds! We recommend saving these posters as a PDF and uploading on social media, or printing them off and hanging around the pharmacy.
The next time you head over to the Newsletters tab to send out a newsletter to your patients, make sure you include your Google Review link.
Now that you’ve gained some raving Google reviews, let’s make sure patients can see them! As a MedEssist customer, you can add up to 6 of your favourite reviews to your patient portal. You can also customize the order your reviews are shown. Let your patients know what amazing and positive things others have said about you and your team!